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BEATS, DR DRE

Design direction & campaign concepts.
#SHOW YOUR COLOUR



Two tv spots.
A ton of print.
Outdoor. Online.
An assault on times square.
Takeovers of best buy / apple / harrods / selfridges.
Music festivals. train stations.
Make it easy to participate.
Make it everywhere.

SHOW
YOUR
COLOR

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OUTDOOR

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TV

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DISPLAY

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