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Apple
Search Ads
Overview
Role:Product Design Lead
Apple Search Ads helps people discover your app on the App Store, matching customers with your app at the right moments.
Site design + Asset build + Guidelines for Search Ads marketing team.
Simply powerful.
Set your goals. Set your budget. Grow your business.
Getting
Started.
Icon Exploration
An icon toolset was created to expand on the existing UI elements within the Search Ads platform.
Icon Exploration
Simplify /Simplify /
Simplify.
ICON SET
Icon Exploration
Q.Where do we sit within the Apple framework?
Q.What tone of voice do we speak?
Apps Discovered.
Our Approach
Advertising that works for everyone.
Our approach is simple: to provide a platform where people can find what they care about and advertisers can grow their business.
Insights for action
When it comes to optimising and scaling campaigns, Search Ads provide detailed, transparent reporting at the keyword, device type and audience level. Empowering marketers and advertisers by giving actionable insight by using metrics that come directly from the definitive source - the App Store.
Control
Your
Campaigns.
-
Choose your keywords
-
Refine your audience
-
Explore with Search
Start Simply.
Tell us your app.
Choose where to
promote it.
Set your monthly budget.
Solution
TOV + Visual Guidelines created for Search Ads Marketing teams.
Your ad
is created
automatically.
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